©All Rights Reserved, Frank Döring

AAA Bob Sumerel Tire & Service

Newport, KY

We worked closely with AAA/Bob Sumerel to develop a new prototype store that would combine Bob Sumerel’s car care services with AAA’s travel and insurance services. The challenges were to combine two separate brands in one 9,000 square-foot space that would provide a unified image while also providing very distinct services that are both separate but complementary. The lobby area has bold, colorful, curved bulkheads and millwork overlapping and tying the spaces together. Through this project, we were able to help our client rethink how they organized the space and displayed their retail items.